DATEwise Customized Calendars...15 Reasons

15 reasons why you should be using the DATEwise eCalendar as a gift to your clients:		15 reasons why your clients will use the DATEwise eCalendar they receive from you:

1. The price is right: a one-time cost gets the customized program and personalized web page from which the program is downloaded.		1. DATEwise is free, and it’s from you; they trust you and the company you represent so they’ll know it’s a legitimate offer.

2. The perceived value is high: at retail, a feature-rich, multi-user Calendar, Planner, Organizer, Reminder and “To Do” software program like this would sell for about $30.00, so this is no minor gift to your clients, and they'll recognize that.		2. As a digital calendar, it’s a new and innovative idea - your clients can have it immediately, even if they have never downloaded anything from the Internet before. As a perpetual calendar, they can begin to benefit from its use immediately.

3. The calendar is perpetual – it never expires! Once it’s installed on the user’s system it stays there permanently, and becomes more valuable as it is used every day.		3. Following instructions that are clear and uncomplicated, it downloads and installs very quickly and easily, and runs comfortably on any Windows operating system.

4. Your name is constantly visible on the user’s computer screen as an icon.		4. It’s a very useful, practical software program with lots of user-friendly functions.

5. The eCalendar features one-click hotlinks (hypertext links) directly to your web site, and even to specific pages within your web site – no searching, no hassle, no competition – just one click directly to you.		5. It opens automatically every time the computer is turned on so they don’t have to go looking for it; to run it there’s an icon on the desktop so it can be easily used; if there’s an event reminder entered for that day it won’t be missed.

6. The calendar offers one-click hotlinks to create email addressed to you; again, no searching for your email address, just easy, one-click access.		6. It’s current on the day they receive it, and never expires, so it can be put into use immediately and kept indefinitely.

7. The "Contact" page shows all the contact information you want your clients to have, and features your picture, so it becomes very personal.		7. It increases in value the longer it’s used, particularly as one year rolls over into the next and all the user’s data is retained, therefore it also serves as a Journal of personal events.

8. The eCalendar opens automatically every time the computer is turned on - showing your name and phone number prominently.		8. It’s very easy to use – even for the most novice computer user. There is a complete absence of "The Software Intimidation Factor".

9. Your clients are encouraged to pass copies of the program along to family, friends and colleagues – new users - people you don’t know yet, but who now know you.		9. Your clients are encouraged to send copies of DATEwise to family, friends and colleagues simply by forwarding your "DATEwise Offer" email on - people like to share.

10. Your current clients – and new users – are encouraged to email comments about the program to you - the program has a built-in email link to do so; you capture all these email addresses, including the ones from new users, which you then add to your electronic address book.		10. DATEwise can accommodate up to 50 different users, but data is kept separate so that each user’s profile is unique. “John’s Calendar” does not contain the same information as “Jane’s Calendar” yet “John & Jane’s Calendar” could contain information common to both people, if they wish.

11. At the moment, only about 50 real estate agents in the world are using this electronic promotional marketing tool; this gives you a huge advantage over all the competition.		11. Identities in the eCalendar need not be people-based – they can be event-based such as “Joey – Soccer” or “Bob –PNWL&UF” (Poker Night With Lazy & Useless Friends)

12. Many, if not most, of your clients are Internet-savvy; they will use the Internet as an significant component in researching their next house purchase and/or sale. You can let them know you’re Internet-savvy too by offering this unique digital gift, even if the Internet is not yet your best friend.		12. DATEwise eliminates forgotten birthdays, anniversaries, etc. These, and other important annual events, once entered, appear as reminders starting 7 days before the upcoming event and remain visible until the date of the event. They then disappear until 7 days before the event next year and once again provide a reminder.

13. DATEwise will bring more visitors to your web site more frequently, more easily, and allows them to contact you just as easily.		13. Events that recur on a regular but non-annual basis can also be entered, for example, “Book Club – second Tuesday of every third month”.

14. The program can be easily copied to diskette or CD for physical distribution at, for example, a Home Show or an Open House, and because it is a perpetual calendar, DATEwise would be an appropriate marketing tool any time of the year.		14. The calendar appeals to the broadest possible spectrum of users. It is specifically designed as a non-ethnic, non-religious, non-partisan calendar so that any user may enter the dates and events pertinent to him or her.

15. The offer of your free gift can be included - at no additional cost - in every piece of printed material you produce and distribute: business cards, letters, promotional material, print ads, etc., etc. You're already using these materials daily - get more mileage from them with DATEwise.		15. If the user can get in touch with the agent virtually instantly, then, whenever a question about real estate arises, or when the time comes to consider a purchase or sale, why would the user go anywhere else or contact anyone else? They won’t – they’ll simply click or call you.