Get results from your marketing with the DTES customized Calendars

Personally branded promotional tools: their relevance in today's electronic marketplace

...and nothing is more relevant than this kind of direct response:

Well, if that doesn't prove the point that the eCalendar is effective in achieving "top of mind" awareness, nothing will. Isn't that where you want to be with all your clients?
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All forms of marketing and advertising have just one goal: making an "impression" on the potential user, consumer, or client. Those impressions, if favorable enough and delivered often enough, will result in action being taken by the consumer. That action could take the form of a sale, a phone call, a referral - all of which are beneficial to the individual doing the advertising.

As a suite of electronic marketing tools, why is the eCalendar and eStationery Package so effective?

Very simple: first, the eStationery, in addition to enhancing your professional image, provides the invitation and mechanism by which your contacts can get your eCalendar. Then, because the eCalendar opens automatically every time the computer starts up, it keeps your name in front of potential clients permanently; it is seen every day, therefore your clients will remember you. If

they remember you there's a good chance they'll either use your services or refer your services to others at some time in the future. And they will remember you, as you can see in Claudia's example above. As a bonus, it provides this reminder in a positive and useful manner as a helpful, family-oriented organizational assistant.

The eCalendar as an effective long-term investment:

Every time the computer is turned on the eCalendar appears automatically; this means that one eCalendar downloaded onto one client’s computer will be seen at least 365 times every year, so the following rationale applies:

- if you have one eCalendar on a potential client's home computer, that eCalendar - and your name - will be seen 365 days per year; in advertising terms, that's 365 "impressions"

- if you have 10 eCalendars on 10 potential clients' home computers, those eCalendars will produce 3,650 impressions every year, year after year

- if you have 100 eCalendars on 100 potential clients' home computers, those eCalendars will produce 36,500 impressions every year, year after year.

...and all this for a total cost of $299 - about the same price you'd pay for an order of paper calendars every year.

Some actual numbers...

Here's an example: From July 21, 2005 through July 14, 2006, one of Down To Earth Software’s clients has had 11,976 of his eCalendars downloaded. That's in one year. Starting today, over the next 365 days, those 11,976 eCalendars will produce a minimum of 4,371,240 advertising impressions for his business. In advertising terms of "Cost per 1,000 impressions" - CPM - at a cost of $299, that works out to 6.8 cents per thousand impressions. “CPM” is an industry-wide measure which you can use to compare the effectiveness of the eCalendar to any other form of advertising. Therefore, the eCalendar provides an excellent Return On your Investment - "ROI" - and that investment increases in value with every additional eCalendar downloaded!

And it's not just the quantity of impressions that's significant, it's the QUALITY of these impressions which is even more important.

Ad Impressions - Quality vs. Quantity...

Imagine a bus-bench advertisement located on a busy street - big, bold, colorful, foot-high phone numbers, etc. - a bus-bench advertising salesman could make a good case for that location achieving a high number of impressions, and he'd be right - the quantity might indeed be high. But what about the quality? How often have you driven past a bus-bench ad, read it all, whipped out your pen and written down some information from the ad? While you were driving... And trying to concentrate on the road... And not having a pen in your hand nor anything to write on... Not likely, so high quantity, low quality, poor ROI.

Now imagine someone who has your eCalendar. It's there, right in front of them on the computer screen, your name, all your contact information, and by moving the mouse a fraction of an inch that person has instant access to your website, moreover, they can access your website by choice, not by chance, or because it's thrust upon them. Now, that's effective marketing because the QUALITY of the impression is so high. Result: excellent ROI.

Where else, how else can you achieve that degree of high-quality awareness for an investment of only $299 for the eCalendar and $129 for the eStationery? And that's not an annual investment - that's your one-time TOTAL investment!

Separate yourself from the crowd...

You have put a lot of time, thought, energy and money into your website – it’s a big investment, but it’s up there on the Internet along with millions of others. How do you get folks to find, visit and return to your website frequently?

Simple: use the BRANDwise eStationery and the DATEwise eCalendar and put your website links right on their desktop – and start making some impressions!!